THE PROBLEM SOLVERS CLUB

Fixing the profitability problems of independent retailers since 1999.

ABOUT GENIUS CENTRAL

We believe that independent, community-minded retailers and their vendors are the lifeblood of innovative products, providing benefits to the people who live in their neighborhoods.   Starting with independent health food stores over 18 years ago, Genius Central has been dedicated to helping these stores adapt to changes in technology and inventory replenishment methods starting with the first universal in-aisle electronic ordering system launched in 2002.  Today, Genius Central has deepened its commitment to the natural and specialty grocery channel by emphasizing modern, mobile, cloud-based technology that’s at the heart of the supply chain — providing efficiencies, service, collaboration and a dedication to helping community retailers and their vendors thrive and make their dreams come true

Our Mission

To provide effective, high quality, affordable supply chain technology and services to retailers and their vendors.

Our Vision

To be an essential component of the supply chain for retailers and their vendors.

Our Purpose

To help retailers and their vendors thrive and make their dreams come true.

BY THE NUMBERS

19

Years in Business

44

Employees in 3 Countries/6 States

1,150

Retailer Rooftops

1,100+

Unique Vendors

2.1M

Orders Processed Annually

$2.1B

Order Value Processed Annually

Calander
Supplier

1,100+

Unique Vendors

People
Gears
44

2.1M

Orders Processed Annually

Retailers
Money

$2.1B

Order Value Processed Annually

YOU?

  1. 1999

    Genius Central is Founded (as Living Naturally)

    Genius Central is founded by Linda and Jim Sheehan, with the original company name of Living Naturally, to serve retailers and suppliers in the natural product industry.

  2. 2000

    Launched WebGenius

    Genius Central launches the first hosted, content driven website service for natural product industry retailers. This service will later be named WebGenius.

  3. 2002

    Launched ScanGenius

    ScanGenius, Genius Central’s first multi-vendor ordering solution, launches – giving retailers the ability to order in-aisle from all leading distributors and direct brands using one powerful handheld scanner.

  4. 2004

    Launched SalesGenius

    SalesGenius is introduced as a web-based software developed for brokers and manufacturer sales reps to improve and streamline order writing, reporting and managing sales calls.

  5. 2006

    Launched NaturalMarketWatch

    GeniusCentral’s first retailer portal, NaturalMarketWatch, launches – with access to an extensive network of supplier deals and monthly promotions.

    Launched Promo Genius

    Offering targeted advertising to thousands of retailers in the GC network, PromoGenius launches.

  6. 2012

    Launched 2nd generation retailer portal (MGC.com)

    The next phase for Genius Central’s retailer portal launches as MyGeniusCentral. This new destination offers new features and enhancements over the previous retailer portal, NaturalMarketWatch.

  7. 2013

    Launched 1st supplier portal SupplierGenius

    SupplierGenius launches, giving industry suppliers the ability to manage their own catalog data and orders through an easy-to-use web-based portal.

  8. 2015

    Launched BUYiQ v1

    BUYiQ is introduced as the next generation in-aisle, multi-vendor ordering solution. This mobile application provides valuable product data right at the user’s fingertips.

  9. 2016

    Launched DetaSynQ

    DetaSynQ launches, giving retailers power over their data through an approved product list and combining with the in-aisle freedom of BUYiQ.

  10. 2017

    BUYiQ v2 Released

    With upgrades and improvements including advanced filters, interactive promotions, and simplified navigation, BUYiQ 2.0 is released.

    Launched OrderLinQ

    Giving retailers a way to supercharge their point-of-sale, with access to the industry’s largest wholesale database and providing product data, pricing and deals, OrderLinQ is introduced to the market.

    Sunset legacy Scan Genius

    After successfully migrating ScanGenius customers over to BUYiQ, Genius Central officially closes the ScanGenius program.

Our roots

July X, 2000

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OUR LEADERS

Linda

Linda Sheehan
CEO, President & Founder

Peter Ceccacci
EVP of Finance

Frank Brooks
Chief Technology Officer

Angie Jula
Exec. Director of Product Management

Jim Sheehan
SVP Operations & Founder

Eric Keller
VP of Business Development

Meet The rest of the Team

Leya Avalos
Senior Customer Relations Coordinator

Dominic Dietz
Director of Product Engineering

Tara Endress
Controller

Erin Husser
Director of Product Development

Susan Jordan
Customer Relations Manager

Sylvie McGowan
Director of Retail Customer Management

Sara Smith
Director of Marketing & Communications

Michael Albano
Sales Executive

Mark Zeher
Sales Executive

Ashley O’Donnell
Sales Administrator

Nina Parmenter
Director of Brand Sales

Carol Sikora
Brand Marketing Associate

Megan Streitz
Brand Advertising Manager

Jin Yan
Director of Supply Chain Services

Chris Miller
Tier 1 Tech Support & Training

Robert Neilan
Tier 2 Tech Support & Help Desk

Jennifer Potts
Implementation Specialist

Andrew Childers
Data Operations

Charles Clarke
Data Operations Programmer

Lauren Cucci
Supplier Services Representative

Anthony Tucker
Tier 2 Tech Support

Christian Amelinckx
Senior Software Engineer

Paul Cook
Developer

Donal Cooper
Senior Developer

Jonathan DeMarks
Senior Systems Architect

Scott Enzinna
Developer

Amanda Foster
Developer

Jason Greenan
Senior Database Administrator

Jacob Hearn
Data Analyst

Tim Rafferty
IT Administrator

Mark Waskiel
Senior Systems Engineer

Nicole Owen
Marketing Associate

Rikus Pretorius
Multimedia Designer

Sarah Turner
Marketing & Event Associate

Holly Michael
HR & Finance Administrator

Peter Patel
Billing & Contract Specialist

Monica Riskay
Administrative Assistant

You?

Bradly Akeman
National Sales Director, Retail Services

WHAT OUR CLIENTS ARE SAYING ABOUT US

Learn more about how we can help your business grow.