Fixing the profitability problems of independent retailers since 1999.


We believe that independent, community-minded retailers and their vendors are the lifeblood of innovative products, providing benefits to the people who live in their neighborhoods.   Starting with independent health food stores over 19 years ago, Genius Central has been dedicated to helping these stores adapt to changes in technology and inventory replenishment methods starting with the first universal in-aisle electronic ordering system launched in 2002.  Today, Genius Central has deepened its commitment to the natural and specialty grocery channel by emphasizing modern, mobile, cloud-based technology that’s at the heart of the supply chain — providing efficiencies, service, collaboration and a dedication to helping community retailers and their vendors thrive and make their dreams come true

Our Mission

To provide effective, high quality, affordable supply chain technology and services to retailers and their vendors.

Our Vision

To be an essential component of the supply chain for retailers and their vendors.

Our Purpose

To help retailers and their vendors thrive and make their dreams come true.



Years in Business


Employees in 3 Countries/5 States


Retailer Rooftops


Unique Vendors


Orders Processed Annually


Order Value Processed Annually



Unique Vendors



Orders Processed Annually



Order Value Processed Annually


  1. 1999

    Genius Central is Founded (as Living Naturally)

    Genius Central is founded by Linda and Jim Sheehan, with the original company name of Living Naturally, to serve retailers and suppliers in the natural product industry.

  2. 2000

    Launched WebGenius

    Genius Central launches the first hosted, content driven website service for natural product industry retailers. This service will later be named WebGenius.

  3. 2002

    Launched ScanGenius

    ScanGenius, Genius Central’s first multi-vendor ordering solution, launches – giving retailers the ability to order in-aisle from all leading distributors and direct brands using one powerful handheld scanner.

  4. 2004

    Launched SalesGenius

    SalesGenius is introduced as a web-based software developed for brokers and manufacturer sales reps to improve and streamline order writing, reporting and managing sales calls.

  5. 2006

    Launched NaturalMarketWatch

    GeniusCentral’s first retailer portal, NaturalMarketWatch, launches – with access to an extensive network of supplier deals and monthly promotions.

    Launched Promo Genius

    Offering targeted advertising to thousands of retailers in the GC network, PromoGenius launches.

  6. 2012

    Launched 2nd generation retailer portal (

    The next phase for Genius Central’s retailer portal launches as MyGeniusCentral. This new destination offers new features and enhancements over the previous retailer portal, NaturalMarketWatch.

  7. 2013

    Launched 1st supplier portal SupplierGenius

    SupplierGenius launches, giving industry suppliers the ability to manage their own catalog data and orders through an easy-to-use web-based portal.

  8. 2015

    Launched BUYiQ v1

    BUYiQ is introduced as the next generation in-aisle, multi-vendor ordering solution. This mobile application provides valuable product data right at the user’s fingertips.

  9. 2016

    Launched DetaSynQ

    DetaSynQ launches, giving retailers power over their data through an approved product list and combining with the in-aisle freedom of BUYiQ.

  10. 2017

    BUYiQ v2 Released

    With upgrades and improvements including advanced filters, interactive promotions, and simplified navigation, BUYiQ 2.0 is released.

    Launched OrderLinQ

    Giving retailers a way to supercharge their point-of-sale, with access to the industry’s largest wholesale database and providing product data, pricing and deals, OrderLinQ is introduced to the market.

    Sunset legacy Scan Genius

    After successfully migrating ScanGenius customers over to BUYiQ, Genius Central officially closes the ScanGenius program.

Our roots

July X, 2000

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Linda Sheehan

CEO, President & Founder

Peter Ceccacci

EVP of Finance

Frank Brooks

Chief Technology Officer

Angie Jula

Exec. Director of Product Management

Jim Sheehan

SVP Operations & Founder

Meet The rest of the Team

Leya Avalos

Senior Customer Relations Coordinator

Dominic Dietz

Director of Product Engineering

Tara Endress


Erin Husser

Director of Product Development

Susan Jordan

Customer Relations Manager

Sylvie McGowan

Director of Retail Customer Management

Sara Smith

Director of Marketing & Communications

Michael Albano

Sales Executive

Nina Parmenter

Director of Brand Sales

Carol Sikora

Brand Marketing Associate

Megan Streitz

Brand Advertising Manager

Jin Yan

Director of Supply Chain Services

Chris Miller

Tier 1 Tech Support & Training

Robert Neilan

Tier 2 Tech Support & Help Desk

Jennifer Potts

Implementation Specialist

Charles Clarke

Data Operations Programmer

Lauren Cucci

Supplier Services Representative

Anthony Tucker

Tier 2 Tech Support

Christian Amelinckx

Senior Software Engineer

Paul Cook


Donal Cooper

Senior Developer

Jonathan DeMarks

Senior Systems Architect

Scott Enzinna


Amanda Foster


Jason Greenan

Senior Database Administrator

Jacob Hearn

Data Analyst

Tim Rafferty

IT Administrator

Mark Waskiel

Senior Systems Engineer

Nicole Owen

Marketing Associate

Rikus Pretorius

Multimedia Designer

Sarah Turner

Marketing & Event Associate

Holly Michael

HR & Finance Administrator

Peter Patel

Billing & Contract Specialist

Monica Riskay

Administrative Assistant



Learn more about how we can help your business grow.