Fixing the profitability problems of independent retailers since 1999.
ABOUT GENIUS CENTRAL
We believe that independent, community-minded retailers and their vendors are the lifeblood of innovative products, providing benefits to the people who live in their neighborhoods. Starting with independent health food stores over 18 years ago, Genius Central has been dedicated to helping these stores adapt to changes in technology and inventory replenishment methods starting with the first universal in-aisle electronic ordering system launched in 2002. Today, Genius Central has deepened its commitment to the natural and specialty grocery channel by emphasizing modern, mobile, cloud-based technology that’s at the heart of the supply chain — providing efficiencies, service, collaboration and a dedication to helping community retailers and their vendors thrive and make their dreams come true
Our Mission
To provide effective, high quality, affordable supply chain technology and services to retailers and their vendors.
Our Vision
To be an essential component of the supply chain for retailers and their vendors.
Our Purpose
To help retailers and their vendors thrive and make their dreams come true.
BY THE NUMBERS
19
Years in Business
40
Employees in 3 Countries/5 States
1,150
Retailer Rooftops
1,100+
Unique Vendors
2.1M
Orders Processed Annually
$2.1B
Order Value Processed Annually
1,100+
Unique Vendors
44
2.1M
Orders Processed Annually
$2.1B
Order Value Processed Annually
YOU?
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1999
Genius Central is Founded (as Living Naturally)
Genius Central is founded by Linda and Jim Sheehan, with the original company name of Living Naturally, to serve retailers and suppliers in the natural product industry.
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2000
Launched WebGenius
Genius Central launches the first hosted, content driven website service for natural product industry retailers. This service will later be named WebGenius.
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2002
Launched ScanGenius
ScanGenius, Genius Central’s first multi-vendor ordering solution, launches – giving retailers the ability to order in-aisle from all leading distributors and direct brands using one powerful handheld scanner.
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2004
Launched SalesGenius
SalesGenius is introduced as a web-based software developed for brokers and manufacturer sales reps to improve and streamline order writing, reporting and managing sales calls.
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2006
Launched NaturalMarketWatch
GeniusCentral’s first retailer portal, NaturalMarketWatch, launches – with access to an extensive network of supplier deals and monthly promotions.
Launched Promo Genius
Offering targeted advertising to thousands of retailers in the GC network, PromoGenius launches.
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2012
Launched 2nd generation retailer portal (MGC.com)
The next phase for Genius Central’s retailer portal launches as MyGeniusCentral. This new destination offers new features and enhancements over the previous retailer portal, NaturalMarketWatch.
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2013
Launched 1st supplier portal SupplierGenius
SupplierGenius launches, giving industry suppliers the ability to manage their own catalog data and orders through an easy-to-use web-based portal.
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2015
Launched BUYiQ v1
BUYiQ is introduced as the next generation in-aisle, multi-vendor ordering solution. This mobile application provides valuable product data right at the user’s fingertips.
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2016
Launched DetaSynQ
DetaSynQ launches, giving retailers power over their data through an approved product list and combining with the in-aisle freedom of BUYiQ.
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2017
BUYiQ v2 Released
With upgrades and improvements including advanced filters, interactive promotions, and simplified navigation, BUYiQ 2.0 is released.
Launched OrderLinQ
Giving retailers a way to supercharge their point-of-sale, with access to the industry’s largest wholesale database and providing product data, pricing and deals, OrderLinQ is introduced to the market.
Sunset legacy Scan Genius
After successfully migrating ScanGenius customers over to BUYiQ, Genius Central officially closes the ScanGenius program.
Our roots
July X, 2000
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OUR LEADERS
Linda Sheehan
CEO, President & Founder
Peter Ceccacci
EVP of Finance
Frank Brooks
Chief Technology Officer
Angie Jula
Exec. Director of Product Management
Jim Sheehan
SVP Operations & Founder
Eric Keller
VP of Business Development
Leya Avalos
Senior Customer Relations Coordinator
Dominic Dietz
Director of Product Engineering
Tara Endress
Controller
Erin Husser
Director of Product Development
Susan Jordan
Customer Relations Manager
Sylvie McGowan
Director of Retail Customer Management
Sara Smith
Director of Marketing & Communications
Michael Albano
Sales Executive
Nina Parmenter
Director of Brand Sales
Carol Sikora
Brand Marketing Associate
Megan Streitz
Brand Advertising Manager
Jin Yan
Director of Supply Chain Services
Chris Miller
Tier 1 Tech Support & Training
Robert Neilan
Tier 2 Tech Support & Help Desk
Jennifer Potts
Implementation Specialist
Charles Clarke
Data Operations Programmer
Lauren Cucci
Supplier Services Representative
Anthony Tucker
Tier 2 Tech Support
Christian Amelinckx
Senior Software Engineer
Paul Cook
Developer
Donal Cooper
Senior Developer
Jonathan DeMarks
Senior Systems Architect
Scott Enzinna
Developer
Amanda Foster
Developer
Jason Greenan
Senior Database Administrator
Jacob Hearn
Data Analyst
Tim Rafferty
IT Administrator
Mark Waskiel
Senior Systems Engineer
Nicole Owen
Marketing Associate
Rikus Pretorius
Multimedia Designer
Sarah Turner
Marketing & Event Associate
Holly Michael
HR & Finance Administrator
Peter Patel
Billing & Contract Specialist
Monica Riskay
Administrative Assistant
You?
WHAT OUR CLIENTS ARE SAYING ABOUT US
"We are saving $50 every time we order with BUYiQ. We estimate that both LineaPro devices we use for BUYiQ and the monthly service will pay for themselves in about 6 months. It is worth the investment."
"We use the significant number of hours saved from ordering using BUYIQ with DetaSynQ and reallocate that time to customer service and better merchandising, which has greatly benefited our customers."
"Being able to electronically order from all of our vendors has saved us a huge amount of time since we started using BUYiQ with DetaSynQ."
"Its been well worth the investment. It cuts down on useless paperwork, helps cut back on ordering too many of something, remembering what we ordered, helps us have better customer service, and have products available customers want. It’s been a really good investment."
"It definitely pays for itself. It saves me time and the catalog and deal updates are huge. If I see that I’m going to get an extra 15% off, I might buy two cases instead of one. When it tells me it’s going to be on deal the whole month, I can run that promotion the whole month. It takes care of two things at one time."