New Year, New Opportunities

Interactive Promotions and New Lower Prices

Lower priced interactive promotions are coming to our suppliers in 2018! We’ve made some adjustments to our pricing structure and will be adding more value to our promotion services through these new features.

These new interactive features will be visible to retailers within BUYiQ, our in-aisle ordering software. These features help support your pricing and promotion strategies, allowing you to better communicate your product and promotion details to retailers through BUYiQ. Push your promotions right into the hands of independent buyers in our network.

Mix & Match Promotion

As a result of requests from our suppliers, we developed the new Mix & Match promotion feature. Initially, this feature was intended to allow suppliers to promote additional flavors. However, it also gives suppliers an effective tool to promote line extensions and increase overall sales. Encourage buyers to expand their product mix with mix & match deals.

Direct Order Notification

If an item is available to purchase direct from the supplier, then the Direct Order Notification feature alerts the retailer when that item is scanned. This gives suppliers greater control over pricing and offers the potential to increase direct buying relationships with retailers. Generate new account leads with the Direct Order Notification feature.

In addition to these new features, we also continue to offer other interactive promotion opportunities. For example, offer free samples to buyers right in the aisle with BUYiQ (lead generation reports for all requested samples are available as well). You can also encourage incremental buying with our Tiered Deal feature, promoting a single UPC with a tiered promotion.

As always, our supplier team welcomes feedback! Let us know how we can be of greater assistance in helping to communicate deals and new products with retailers, and to improve order efficiency. If you have any recommendations or if you’d like more information about our supplier services, please contact us at 800-360-2231. You can also submit your feedback at feedback@geniuscentral.com.